From articles online, only weeks ago they had entered "voluntary liquidation". Good that they have been saved. With marketing, easier in the day of the interwebby, I'm sure there is tons of wealth laying about willing to have a bespoke bike built, though perhaps not if non-electric. I like the mention of "stove enamel" paints being use. No clue of exactly how bespoke these bikes are, where prices start for a basic lugged frame with simple paint.