Thread: Are Clif Bars Getting Smaller?
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Old 08-13-24 | 06:35 PM
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Originally Posted by Bald Paul
Well, the originators of the ClIf Bar sold the company in 2022. You think that may have something to do with it?
There is a link to a response from a consumer to the new company that basically stated that their research showed customers would prefer a smaller bar vs. paying more. So yeah, they've gotten smaller. (But I'm not buying the so-called 'research' one bit.) Of course, I can't post the link. Do one of those fancy computer searches.
But the year the OP noticed shrinkage was 2006. That’s way before 2022 by my math, about 16 years.

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