Trek is consolidating SKU’s.

I get that. The market is soft.

Instead of cutting the entire Emonda/Madone line - they could have pared down the number of options within each line. Have 3 versions of the Emonda vs the 6/7(?maybe more) versions.

Have a basic 105 bike like the ALR 5. Then 2 high end versions of an aero bike and a climbing bike.

Whats done is done.