Since I just got it and rode it home today I can tell you that it was right at $240. I believe the hub was about $160-170, and the rest was rim, spokes, build. I forgot to mention that we also used black DT spokes to go with the black rim. The beautifully shiny hub makes a nice contrast. I definitely have to get a paint job soon. Now I feel like the funky old frame is an insult to the new wheel!