That didn't take long as it wasn't much of a challenge. Kind of a "softball" question. Or perhaps "T" ball is more like it. @louky you may be a real C&V'r not to recognize the new and not improved Trek logo.

I was hoping for something rare and exotic. And older.

Now that I think about it though. If you were a graphic designer and some big bicycle manufacturing company came to you and asked for a logo and this is what you came up with, it really really doesn't represent the company or it's values. It has a shield as some European manufacturers do, but it is not European. it has lines that converge, but it doesn't look like a road converging to a vanishing point.

It simply doesn't look like anything that ties the logo the the company values, history or what they do. It is a rather generic headbadge. It is a missed opportunity in my opinion. They come from Wisconsin. They had a barn. They became corporate. There must be something there.