Originally Posted by
downtube42
I'm a hardcore bike commuter; have been for decades. I've led bike-to-work rides, ran a bike repair tent on bike-to-work day, planned bike-to-work routes for people. I looked up the history and found Bike to Work Week has been going on since 1956. Not to be debbie downer, but I don't think it's making a dent in drive-to-work.
I'm going to venture e-bikes have had more impact on people cycling to work than 70 years of bike to work week.
my experience as well.
As a former marketing guy, I would create a PSA focused on employers. Feature an employer that believes thete is a benefit for them when their employees use active transport to get to work.
Unfortunately, a major hurdle is lack of public infrastructure which discourages the average cyclist to bike. But by changing the emphasis perhaps businesses will put some pressure on local governments for better bicycling infrastructure. A multi year campaign however will be required that will likely not have the funds or momentum to be very effective.