30-60 second video will not even close to cover all the hurdles in bike-commuting.

I agree with the approach to getting employers to encourage it. Then, they can hold a seminar on-site or off-site, about all the factors, and doing what they can to make it easier.

#1: Make employees healthier, both physically and emotionally; That improves attendence and reduces health care costs, and improves employee's quality of life. Reduces stress. May encourage other healthy lifestyle changes such as quitting smoking and better diet.