rivendell has about as much market share as they can handle. their custom wait list is at around 2 years, and they're more often out of stock than in stock of any given item that is exclusively theirs.
they're still in debt, which makes sense given the HUGE amount that they produced in such a short time. it's unbelievably ambitious to go producing bikes, custom bikes, custom painting, fancy bags, fancier bags, clothing, and also contracting with companies like nitto to design unique products. crazy, crazy ambitious. if grant didn't know his **** as well as he does, they would have tanked long ago from trying to do too much at once.