Not the nicest thing that Campagnolo has put their brand on, but there is some value in having a wide range of products.
An old analog might be their Valentino derailleur in the 70's. Cheap, made of stamped steel, and looked like it was designed 10 or 20 years earlier. I'm not sure if it was considered to be a way to get people introduced to Campy at a low price, or if it was to permit bike manufacturers to sell low cost bikes with the allure of the Campy brand.
Steve in Peoria