I use SRAM 870-P and KMC X8, I dont wear them out as fast as I used to. They sound about the same. For sure when ever I hear my chain I consider it a sign of long over due lubrication. Or a mal-adjusted drive train. Do note that I ride steel bikes, not carbon, and my hearing is not as good as it used to be. I ride dusty, dirty, ravel roads so I lube them often. Nothing special, ATF and wipe, 30wt and wipe, ATF and wipe, thats it.

Some have told me that carbon bikes have sounds all their own...