Originally Posted by Trakhak

By the way, the history of the "Ciocc" name is interesting. I was told by an Italian woman many years ago that it's a respelling of a slang term for a good-for-nothing guy who can't keep it in his pants. And I later read an interview with someone at Ciocc who said something like "It's a name you'd call a fun-loving uncle."

For those who didn't know, here's how it's pronounced: