I have made a couple of boasts over the years..... well maybe more than a couple.
One was that I designed the first Endurance bike.
In 2002/03 I decided to buy a bike that would be my Forever Bike. I found nothing new that excited me, at least as far as I researched. Which wasn't too long a search really,.... because I wanted a custom steel. MY WAY. Owned a full touring bike, owned a CF race bike, owned a tandem and mtn bikes (susp+rigid), but there had to be something different. The bike to take me into the next generation of fast diamond-framed roadie comfort, even as the body aged.

Anyway, below an article (BikeRadar Dec 2017) stating Specialized Roubaix in 2004 was the first Endurance bike released.
I took delivery of this bike in March or April of 2004, but the design was finished and ordered in 2003. I was 1st, but not in his frame queue or delivery would have been in 2003.

The evolution of the endurance road bike | BikeRadar

Why endurance? Shorter top tube for a slightly less aggressive position, headtube extension to minimize those ugly spacers, 8cm of bottom bracket drop for a stable ride, short front-center for quick handling, 100.5 cm wheelbase and 41.25cm stays to avoid a touring bike feel. Still riding with the 125mm stem. . Only changes from 21 years ago are a nice set of tubular wheels wearing Veloflex, and the saddle - now a broken-in Brooks, which probably reduced the setback from the long narrow saddle in the pic..
Roll On. With a smile.
Even if you have not designed the next coming generation of traditional pedal bikes. .
.....
Or invented the marketing term that will outshine 'Gravel'.
The bike for when your hands no longer appreciate the gravel vibrations.
Let's call it "Road Sport" - maybe what is old can be new again.