Originally Posted by
rekmeyata
EXACTLY!!
I used to live in the Mojave Desert area of California, and never wore an advertised UV protection jersey, because it is a scam, and I wore all sorts of colors, but mostly white due to white being cooler, but never ever did I even get just a slight tinge of red on any part of my body covered in clothing, even after 5 hours in that brutal sun environment. The sun was so brutal that the paint and graphics on my 84 Trek 660 I used back then faded horribly even with using UV protection wax on the frame.
Granted, I have olive skin, but it's only tan where the clothing is not, the rest is white. I used to wear sun protection on my exposed parts, but not on the rest of me that was going to be covered with clothing.
Anyway, don't waste your money on smoke and mirrors, just buy whatever jersey that you would like to wear and don't worry about UV protection, or even special silver laced fabric that stops odor...no they do not, I know because I tried them, only merino wool will prevent odor for a while longer than other fabrics.
Agreed it's a scam.
But people will buy into it and lap it up like it's the real deal and just willingly pay extra for some perceived benefit that doesn't exist. I gotta hand it to the marketing folks. They are good at leveraging the psyche to influence consumer behaviors.