My wife's newest earbuds came with a raft of accessibility features that made them into super powerful hearing aids that cancel white noise while amplifying specific sounds like speech. They are explicitly a hearing aid, per se, thru this software. This ought to have broken a monopoly by the medical device people who have been stagnant and charging rents. But no - they did their boardroom collusion. So now it's said to be a budget-friendly, accessible option, "generally considered entry-level solutions and do not replace the comprehensive capabilities of traditional, prescription-grade hearing aids." To me this sounds just like the most infuriating load-of-crap hobby marketing. Teaching FOMO for hearing aids! jesus wept

Mine are not so great but do have active noise canceling, very nice on airplanes, and a "thru" setting that's basically the opposite of noise canceling. They play your music and the ambient noise together. I don't have a use for that but I can see how someone could.