Influencers (Shills)
I've watched many e-bike YouTube reports. FME, all seem to search for a positive aspect of the product and some test so many (one boasted of "testing" 100 bikes last year) they wouldn't know if a bike failed completely after 25 miles. The main goal seems to be to get more bikes to test since some are paid for the submission and many get to keep the test bikes. Some of the companies seem so sketchy, they make a crowd fund look solid. For me, it's name brands and DIY products with a proven track record. So far I haven't been disappointed in 11 years of fun.