This is how hobby media has always worked, it's only the medium that changes. Do you think your bike magazine writer being flown out to the Alps or the coast range for a road bike launch also had a clapped out Taiwan bike with ten thousand miles on it?
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Genesis 49:16-17
"Well, well!" said Holmes, impatiently. "A good cyclist does not need a high road. The moor is intersected with paths and the moon is at the full."