There was a kefuffle 20 years ago now around an article by John Ford in Motorcycling magazine about how cheaper helmets designed to meet the DOT test would score better than ones designed to the Snell Foundation specifications. Snell certification was a major marketing component. Five years later in 2010 the same author published a piece in the NYTimes about how the latest 2010 Snell branding was deliberately obfuscating the remaining sales of helmets made to the problematic 2005 standard. This one got the author fired from Motorcyclist.

https://www.jalopnik.com/how-the-tru...alist-5582380/

I was fairly surprised to see the Consumer Reports logo in a Subaru ad recently. I missed that they changed their policy in 2022 to license their trademarks to advertising as long as there were sufficient disclaimers and explanations - which imo there were not https://www.consumerreports.org/brand-licensing/ The deliberate misleading in the advertising and conflict of interest for CR are obvious and I'm disappointed