Originally Posted by DnvrFox
Use it to sponsor a "charity" bicycle event of some sort. Get your clubs/bicycle friends involved, use the $1,000 for brochures, advertising, and other costs. Multiply that $1,000 by ten fold, and donate it to a charity or buy a bunch of bikes for kids in less fortunate circumstances.
The newspapers would eat this up, and you could make a real difference to someone.
(Sorry for the serious answer)
+1 on this. Only problem is your gift certificate comes from a specific bike shop, but I'm sure this could be worked out, and perhaps the LBS could get some "play" out of it, too, if they could be convinced to match your donation (good publicity). It would reflect well on your company, too. Win-win-win. Regardless, congratulations and good luck!