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Old 10-15-25 | 10:31 PM
  #4  
jamawani
Hooked on Touring
Titanium Club Membership
20 Anniversary
 
Joined: Mar 2004
Posts: 3,029
Likes: 358
From: Wyoming
I do not think that ACA will last much past its 50th anniversary.
ACA had almost 50,000 members in 2019, 40,000 in 2023, 22,000 in 2025.
That's not losing members, that's hemorrhaging members.

There was never any explanation of why Scott Pankratz was replaced as E.D. after less than 2 years.
Not has there been any honest assessment of Jenn O'Dell's poor leadership record.
Instead, the board seems satisfied with blaming it on an ageing membership and the "dated" nature of touring.

Excuse me? Nearly 50% of your members don't age out or die off in 2 years.
But ACA's leadership has been inflexible in addressing how its politicization has impacted the drastic decline.
One key metric would be to look at the pattern in giving - esp. bequests.
For decades, touring cyclists have made significant bequests.
But if these have fallen significantly, it means that ACA has deeply alienated its former core members.

Yes, new generations bring new interests,
But it is not a good business model to toss out the old before you get the new.
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