I don't like lycra pants and they are too fragile for what I'm doing.

I had Endura Hummwee, the logo was barely visible, but they are a bit heavy (mostly at the waist level) and not very stretchy. I was looking at Evoc Bike pants, but then I see that huge logo behind the left leg...

Any idea of something that looks more casual, but comfortable for long rides, climbs, etc?