Wally-mart bikes have always existed. Just because there is a new one that is slightly less bad doesn't change much and yes I understand people are fawning over them. It has some features that are or have been common on bicycles for a while that didn't exist in the BSO category and that is like a certain guy saying I had a victory because I brought things back to the way the were before I did a thing. Building a normal bike isn't groundbreaking it is just building something slightly underneath the bottom end of a bike store bike that has existed forever.