The brand hasn't been relevant to overall cycling for a couple decades. Even when they release an SR group and it gers press...the brand wasn't relevant. Even after they released Ekar and it was covered heavily in the press...the brand wasn't relevant.

Ekar is as close to relevant as they have been since the mid-00s...and it is an incredibly niche product.
They have basically 0 OEM presence and they have basically no product offering that is designed to bring someone into the Campy ecosphere as a new cyclist that will hook em and lead to higher group sales.

From what I have read over the tears, this approach has all been intentional. Campy has chosen this route. So they apparently want to be here...odd.