Step 0: you are the dominant brand so you arrogantly charge inflated prices
Step 1: competitor companies arrive but you turn your nose at them
Step 2: your stuff is overpriced but doesn't actually perform any better
Step 3: nobody buys your stuff because people are actually rational
Step 4: your poor popularity means few bike shops sell and service your stuff
Step 5: the lack of service becomes yet another knock against you
Step 6: you arrogantly double down on the luxury farce
Step 7: you go bankrupt and your brand name is bought by the Chinese
lol...
This reminds me of the death of the American watch industry. After WWII, there were 3 American watch companies left - Hamilton, Elgin, and Waltham*. They couldn't compete with Swiss and later Japanese competition, so they went under. Waltham first, followed by Elgin in 1968. Both of them became nothing but a name and set of trademarks, so now by the 1980s you'd see cheap watches at Kmart labeled "Waltham" or "Elgin", but with no tie at all to the original companies and their history.
Hamilton lasted just a little longer, and because they were seen as more prestigious, they had a more desirable brand. They were acquired by a Swiss company that eventually became Swatch. They no longer make watches in America, but they kept the brand alive and have made numerous watches that hark back to some of the more famous models, like the Boulton and especially the Ventura.
I could see Campy going either way - a name and set of trademarks that quickly become meaningless, or a subsidiary brand of a larger company, with at least some distinction between it and the rest of the products the larger company makes.
*(Bulova and Benrus have some claim to being American but were always hybrid Swiss/American companies, vs. Waltham, Elgin, and Hamilton which made and sold all their own movements in America, at least till 1950)