Originally Posted by
merlinextraligh
Non watch people have a misconception of Rolex. Rolex watches are mass marketed. Rolex’s are tool watches. Rolex’s annual revenue is enough to put them solidly in the S&P 500.
There are at least 2 levels of watches above Rolex. First, the holy trinity, and then on a price level the very small esoteric brands such as Richard Mille, and others.
Making million dollar watches for Charles LeClerc and Rafael Nadal is a niche. Making mass marketed $10,000 Submariners is not.
Rolexes
were tool watches - now they’re…I don’t know what - the Common Man’s mark of success? Incredibly well-marketed overpriced man-bling?🤔