Probably because they like money.
Just because someone sells you a Rolex doesn't mean they can't rob you at the same time. There's more than one way to make money. They are taking advantage of all the ways.
You can still make money and not screw people over and steal! There is just simply no need for that if you are so great.
I am not buying a Rolex. My phone gives me the time and can make calls and I can use it to listen to music, watch videos and tune a bike (SRAM AXS or Shimano Di2). Show me a Rolex that can do that? However I am also not saying that a company that makes products of their own and doesn't steal them also cannot do wrong here.