Originally Posted by
Atlas Shrugged
To add to my previously offered solutions how about offering “Campagnolo Classiche” much like Ferrari, Porsche, Jaguar and others offer where they can take the long abandoned groups many people here prefer and restore them to new. Then offer a certificate of authenticity with provenance. It seems all anyone is discussing is components long out of production and we have yet had a recent purchaser of a latest group.
We've talked here about how C&V is dying a slow death...
People want new, latest and greatest. I would guess the majority of these people want a complete bike. I imagine the build it yourself market is small - especially considering that most of the groupsets from different vendors all pretty much look alike, perform alike - why would one be driven to do a custom build when you don't get much in return? A few may want to do this... but its hard to live off the few, especially when your product isn't much better, if at all.
Campy needs to get itself into more off the shelf/complete bikes from the majors. How they do that, how they compete with the bigger two competitors - ?? I have no idea.
Similar to the boat industry - most people walk in a buy a boat +/- off the shelf. Very few do ground up custom builds... and these off the shelf boats come with Yamaha or Merc engines as they dominate the market and the builders. Other outboards are off to the side, struggling to get put on boats.