Thanks for that amazing input. Quick to denigrate other posts and make cheap shots, glad you are offering your best to this thread.

To survive, they need to look forward, develop the next generation of superior market-leading components, and reinvest in reinforcing the halo brand through racing sponsorship and top-tier OEM specification. Start sponsoring influencers and product placement where active consumers gather information. Introduce market-leading introductory-priced groups that are noticeably better than the competition to serve as a gateway for new entrants to the sport and build brand loyalty. Move on from the past and focus on future customers, not on appealing to legacy ones. Look what SRAM was able to do with a similar approach, surpassing Campagnolo in road market share within 5 years of entering the market. All this will take money and strong leadership; with Campagnolo being family-owned, outside help will probably be needed. This industry is littered with premium brands that are now little more than names, yet a few have remained market leaders through excellent management and vision. For example, Masi and Raleigh, and compare them to Colnago and Condor.