Originally Posted by
chaadster
This is a masterclass in avoiding accountability for what you say by simply saying everything. "Their bicycle tech is 50 years behind, and so what they should do is, you see, make a pedal-powered Moon rover and land it on Mars. Yeah, that's the ticket!"
Yikes! Glad you selectively summarized some of my posts to support your irrational response.
The middle excerpt was clearly a sarcastic response to the numerous posts lamenting that Campagnolo had lost its way once it stopped making silver components and began adopting modern tech. My favourite was the recommendation that even cable-actuated shifting was a step too far, and they should return to mechanical lever-actuated shifting. I am sure you picked up on this, especially since you edited the complete response out of context. Perhaps you were one of those customers of years long past who cannot accept that the sport and its equipment have moved on, saddened by the loss of big chrome bumpers and fins on the rear quarter panel of your Chevrolet.
My other two quoted comments align if read in their entirety rather than selectively cut from the body of the respective responses. The solution I proposed will require extensive financial and human resources, along with visionary leadership, which Campagnolo has not exhibited since Tullio Campagnolo passed away in the early 80s. Firing 40% of your workforce, as well as being family-owned, with its inherent limited access to the capital needed, I stick by the odds of them returning to viability, which are very slim. Even if sold, the new purchaser will need to be committed to investing significant resources into the turnaround, rather than a brand sellout, as with the previously mentioned Masi, Raleigh, etc.
You may have an emotional affinity for the brand as a long-time cyclist; however, the ostrich-in-the-sand approach to their challenge won't cut it, and neither will shooting the messenger. To accomplish a lasting turnaround is precisely what you were mocking, equivalent to the lunar program. What I outlined is based on the playbook for how SRAM surpassed Campagnolo in just 5 years; however, that maneuver has been played, and attempting it again will be almost impossible for a company with a depleted workforce, severe financial restraints, and questionable visionary leadership from the current family owners.