I purchased a few battery packs and other stuff from them.

It looks like a major Manufacturer of batteries and the like based in China probably MEGA VOLUME.

more than likely the meat and potato sales come from the OEM market and third party label sales for batteries ,cables ... thus the stuff they sell on the website is super competitive and accounts for Coffee change business compared to its normal contracts but a sale is a sale is a sale

if the prices on these HID light were close to brand names They wouldnt sell any. they probably Make the HID light for use in many markets but offer it on the site as a bike light.
Nite rider ,cateye and the like their only business is the special stuff and not that much of it compared to a Large manufacturer so prices have to be Higher to cover their own costs of doing business.

though many times the specialized companies have nicer products IE: samller ,more features, Prettier... But you have to pay for them.

I usually find ways of using the Good but somewhat generic products that are often available for less money often much less than the ""Brand Names""

"John"