Anodized titanium is a whole realm of opportunities for differentiating your product; look at Firefly for example. I bet when you say anodizing though, you're thinking of aluminum, amiright?

Whether Ti or Al, it's all style over substance IMHO, and I include paint on steel in that too, except paint at least protects (somewhat) against rust. But the obsessing about "colorways" leaves me cold.

I do realize that puts me at odds with 95% of the bike-buying public though! "To each his zone"