Originally Posted by Eyes Roll

Cheap tools do not mean they are of poor quality or that they are not durable.

I pay for the tool's utility, not for the brand name. Since you mentioned Park, the company certainly expects its customers to pay for its brand name and prices itself out of the budget-minded customers' market for a lot of its tools, with a few exceptions. For every Park tool, I have found a non-Park alternative at a cheaper price that functions equally well or even better, in addition to lasting a lifetime.

I ask myself, "is my money, or most of my money, going towards the tool's utility or the brand name?" I refuse to purchase a tool where a lot of my money is going towards its brand name.