Somebody else posted up somewhere on BF with a Schwalbe tire issue (a failure to be specific, tire separated from the bead) and it reminded me that my brother has been having to warranty more Schwalbe tires at the shop in the last few years. These are tires that he took out of the box and either noticed a defect before installing or installed the tire and noticed a defect immediately afterwards. We're both big Schwalbe fans, still get them often but we look at bit closer at their tires these days when they come in.
A tire seating tool, such as Park Tool PTS-1, may help.
My brother has one at the shop and amusingly refers to them as hotdog pliers.
One of these days, we're going to actually cook hotdogs with them over a campfire.