Being visible is great when motorists are actually looking at the road and sober. In my case no amount of lights or reflective gear would've made a difference for the three times I've been hit. The first guy was a 75yo drunk driver (.16 BAC). The second guy was a cop looking down at his phone. The third guy was an 18yo looking down as he put on his seat belt. All three instances happened in broad daylight.

Dory was struck at about 6AM, which was 55 minutes before sunrise. Given his extensive cycling experience, I assume he had lights and reflective attire. The darkness may have contributed to the collision, but cyclists with lights and hi-vis gear stick out like sore thumbs to motorists who are watching the road. I'm waiting to see more details of what the car driver was doing.