Spire,
and to counter this one is the entire run of Subaru commercials
that Lance is doing, showing cyclists in a different light.
I think that the commercial in question (fiat) is funny, and I
don't really think that it gives people a bad impression of
cyclists.
So, what commercials put us in a bad light? or show us
as fringe, hippie, alternative lifestyle types? I really
don't recall seeing that (not being sarcastic here, just
curious).
I think this is a bit of a tempest in a teapot.

just my $.02 tho,
Marty