Badly written for sure. But, it isn't totally wrong. We are just as obsessed by next years line of bikes are we are with next years line of cars. As long as we buy up the latest technologies like this they will continue to produce them. It costs environmental degradation to produce technologically advanced cycling equipment. It is just a fact.

I'm not saying that it's bad. I just think there is a lot of polution involved in making bicycles these days.