Who cares anymore?? Obviously the company was good enough and built a decent enough bike for the most finicky, equipment obsessed, successful Tour rider in history. So, it was good enough for me as well. And some Americans still find pride in purchasing something made in the USA, and it doesn't hurt that they put just as much if not more $$ from their budget into R&D than any other bike company. But it still comes down to a personal choice, you are the one that buys the bike, you are the one that makes the decision, so, they are the leading manufactor in the US right now and have been for a long time, they must be doing something right. Obviously it didn't hurt to have that Texas dude riding the bike for the past 7 years either. The thing I look at most is when I see a bunch of people riding Treks, including me, I think, it's a bunch of people cycling, who cares what they are on, but they are growing the sport, and if choosing a certain bike over another did that, great. All these Treks sold over the past few years = all these new people in the sport, and that's a good thing. Just ride......