Originally Posted by gokiburi
keith, what was the impetus for dunhill to hook up with the alleycat scramble in the first place? there's got to be more private sector sponsors that share the same marketing visions that they had.. and it doesn't have to be alcohol or tabacco. ..athletic shoe companies??? if anything ss/fixed gear is more popular now than it was in the early 90s. kinda off topic: for some reason, i've always remembered joe dias' pic in the "my style" section of now magazine way back when.
Dunhill was just interested in the "sub-culture" event to flog their product. They had a decent share of the smokes market in B.C. but wasn't doing well in the Ontario market. I don't know if their Ontario market share went up after this.....I would guess not. I don't know exactly how Dunhill got involved although I would guess that a rep for them gets his coffee's from Jetfuel. I always thought of the H.P.R. as a perfect addition to the X-Games. Thrills....spills...young sexy folks in lycra...how could you go wrong. Very spectator friendly as well. Squid in N.Y.C has been trying to get one going there. With the kind of hook-ups they have with Puma you would think it would be fairly easy. 2 years and counting...nothing yet. Kind of gives you an idea of the barriers involved. When I win the lottery *crosses fingers* we will have a velodrome to ride here in T.O. Until some rich guy that LOVES track cycling gets involved, I don't see one here in the foreseeable future.