Originally Posted by mantis
For what its worth, and from a marketing point of view, the name "Trek" was a really bad choice. I know a couple of people who would never buy the bike just because they don't want that particular word all over thier expensive new bike. Yes, I know thats a cosmetic thing, and you could even remove the name decals, but most buyers don't do that. I know I dislike the name too. It just conjures up backpacking or hiking or whatever. Not that thats bad at all, its just bad for a $5000 ROAD BIKE!!
Dave
well this post is completely wrong.
Trek became the biggest, despite the name. I hope you aren't in marketing
because with your ideas, companies might tank.
I mean...really think about what you said...it is your opinion. The masses
have voted by buying more Trek bikes/margins than any other brand before
Giant took over in the last 2 years.
sheesh