Originally Posted by Cypress
I can't respect a company that gouges customers like that.
Hey, to each his own. But again, welcome to capitalist America. Trek -- as well as many other bike manufacturers -- have many, many bikes well under the $10,000 price point, and value is in the eye of the beholder. The market speaks for itself and if there is no call for a $10,000 bike from Trek, they'll be discontinuing it soon enough.