Why does it matter to you that much? You aren't going to buy one. But some people do, and I bet they love their bike just as much as you love yours. It's not up to you to dictate other people's purchases, and if they want a $10,000 Trek, let them have a $10,000 Trek. Maybe they don't want an $8k full custom _________ .

Why do you care?

I'd much rather see some rich dude out on his $10k Trek on a Sunday morning than cruising down the freeway in his Mercedes.