Originally Posted by bonehead
Trek is going the way of Huffy and many others.
I saw the fallout of the Huffy plant closure in OH. I can assure you it would be sad to see that in WI.
Like any elitist niche...we complain when what we do is unpopular because people just don't understand how "cool" it is...then we complain when people start to figure it out.
I hope Trek sells a bike to every American in the country so that maybe our sport will become popular enough to bring in enough money to get it on TV regularly, foster Engineering and Manufacturing support to bring out better products quicker, and provide many options for local racing, clubs, group rides, etc.
I also hope that Trek charges "too much" <first tell me how it can be too much when its a free market and there are plenty of alternatives and no one holds a gun to peoples heads to buy it...it's called value-pricing people...on an income statement it is listed as "Goodwill"> so that "real" cyclists can continue to afford to buy larger amounts of better equipment to help ensure they'll never get dropped by a fake Trek owning cyclist....
Sorry...someone P'd in my wheaties this morning....