Why do I have a Trek? There are 3 bicycle shops in Bloomington, each only carrying 1 - maybe 2 brands. For a sub-$700 road bike (my first road bike), my options were Trek 1000, LeMonde Etape, Specialized Allez Triple, or Giant OCR3. I definitely wanted to buy local, because I've never gone through the process of fitting myself, and wouldn't buy a bike until I've ridden and liked it. Well, the Specialized and Giant were sold out for the year (58-60cm), so my only choices were LeMond or Trek. I liked the Trek better.
Yeah, I wish I had more options; but I don't feel like I got screwed either; it's fun to ride, and has held up very well so far. That said, I'm building up my first steel roadie from garbage can components, we'll see how it turns out.