When I bought my Trek X01 it was due to the fit, ride, comfort, out of box quality (for what I was looking to spend and do with it) price, etc.. and I couldn't be happier. If anything happened to it I'd get another one without question. I love that people go and buy other bikes just because they don't want to get a Trek - ooooooo big corporate giant... eeewwwwww... Lance armstrong... trendy... brand name everyone knows... oooooooo..... (say that like a little whining school girl) - it just makes me ride faster and harder when I buzz past your [lower backside] on the trail AND on the street! MUHAHAHAHAAA!!!! TREK RULES!!!

Anyway, I RIDE TO LIVE (cycling alleviates the many medical issues I have)... not 'ride because the logo on my bike is cooler than yours' ... even though it is

-Steve