Yeah, why should they be able to make a living?
You said it yourself...you can get it online cheaper, but with shipping you break even. But why should the LBS pass those costs along to the consumer?
...shaking my head...
BTW...here's an LBS secret. There are two kinds of jerseys. There are the fake (replica) ones that are about $70-80, not the same material, etc...then there are the team issue jerseys...they are much more expensive.
Here's
an example.
Here's another. This jersey, available throught Nashbar is not the same jersey Lampre used. The material in the Lampre jersey is totally different.
They do the same thing with football and baseball jerseys...there are replica and then there are the same ones you see on the field. Then add 20% for your weather.