Does anyone other than me actually kind of like it this way? I mean, there are plenty of places to find professional news and features, especially online. There are always plenty of amateur events and races to attend. And there are forums like this one to discuss the subject. All without the overexposure of "major" sports. To say you're into cycling (especially racing) still solicits an "oh, really? Tell me more," rather than baseball, which gets you a "well, of course. Who cares?" It's also very unlikely to become a commercial licensing abomination (i.e. nascar).