Well, first off... eyelets or no, they're very nice rims. And available in lots of drillings off the rack, which is nice for tinkerers. And in the deeper profiles, I'm not sure an eyelet would be feasible or useful; thus the dominance of the Deep-V. And Velocity does a pretty good job OEMing for others (from small wheelbuilders to Cane Creek and QPB's housebuilt wheels), so they're pretty much ubiquitous in the supply chain. Meanwhile Mavic had given up on affordable aftermarket rims and moved to concentrate on all-in-one wheel systems (we'll see what happens now that they have the Open Sport positioned to compete with the Aerohead).