Hahaha, that Sunbeam ad is priceless, particularly as it's a '70s machine with a replacement saddle, bent steer tube (wonder how he keeps the loose bearings in the raceway), and old mis-matched tyres.

Here's my entry for Numbskull Pricing Of The Day:

http://cgi.ebay.com/NOS-RALEIGH-Chai...QQcmdZViewItem

He probably thinks he can get a mint out of that post-'76 chainwheel selling it to a U.S. collector...

-Kurt