Why is it that so many professional races and events, and EVERY non-pro and dirtbag function, are sponsered and/or based around it? Why is it that reputable wrenches at reputable shops seem to be drinking it from open to close? Why is it that ex-pro racers from the '80s all have huge bellies? Is it the CARBS, or what?
Lastly, do you think it's more crucial for me to learn how to build frames and start a bike company, or learn how to build beer and open a brewery? I would be willing to do custom jobs.
Please discuss.