Neuvation Wheels. Thanks. THAT was the brand. Perfect example. They LOOK cheaper, they ARE cheaper, and this guy's first set had broken in four weeks. You want those on your bike? Like I said, your dough, your choice. Cheesy looking stuff to me. Overall I like the value/performance/design of most of Mavic's products. And with all the Mavic crap I've had over 20 years, NONE of mine has ever broken. Not yet.