I've never had a set built for me but i can tell you that my pair of these:
http://www.neuvationcycling.com/whee...silver_big.jpg
Which are apparrently built by hand, seem FAR better then my bontrager selects. The day i bought my trek (which had the bontragers on it), if i got out of my saddle they snap crackled and popped more then rice crispies..the new wheels are solid.
Having only put 20 miles on them thats all i can tell you right now, but if thats all i get out of them then thats great, but i have a feeling there is more to be found here.
**It should also be noted, after taking the bontragers off after a mere 600 miles of riding on them, the bearings in the rear wheel are shot**